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Emailing Marketing Executive Job

  • City: London
  • County: London
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Description:

As an Email Marketing Specialist you’ll be tasked with driving and improving email KPIs, such as open and click-through rates, to drive online traffic and stimulate engagement and revenue, while engendering loyalty amongst the existing base.

- Designing best-in-class email templates using Photoshop or equivalent, which are in-line with the brand guidelines.

- Writing engaging content and updating our website with email relevant imagery and content.

- Building html templates (responsively), carrying out the appropriate render testing to ensure that the email renders well in all browsers.

- Planning the mailer in Mailchimp

- Deliverability management to ensure that reputation remains intact and that we are effectively reaching customers’ in-boxes.

- Reporting on email campaigns, highlighting key take-outs to Head of CRM and the wider business, and making suggestions for email campaign improvement.

To be considered for the Email Marketing Specialist position, candidates must first and foremost have excellent email marketing skills, with the ability to copy write, design, build, segment and broadcast email campaigns.